Your agency sold you a website. The rest is extra.
SEO, content, social, email — each one its own retainer, its own invoice, its own negotiation. Creo includes all of it, and the site keeps getting better after launch instead of waiting for the next redesign.
What one platform covers
One scope, not six invoices
SEO, content, social and email are part of what you already pay for — not four separate retainers negotiated one at a time.
A site that improves itself
Your site does not sit still between redesigns. It is measured and updated continuously — no change request, no queue, no hourly billing.
Content written for you
Community pages, plan descriptions and blog posts get drafted on an ongoing schedule, reviewed by a human, and published for you.
Social run for you
Posts are produced, scheduled and published on your channels every week. Nobody on your team has to remember to do it.
Found where buyers look
Continuous SEO plus AI-search readiness, so you surface in Google results and in the AI answers buyers increasingly ask first.
Leads routed, not just collected
Every enquiry is captured, attributed to the campaign that produced it, and sent to the right salesperson the day it lands.
The gap is the scope, not the invoice
The way builders buy marketing is showing its age. A specialist agency delivers the website as a one-time project, and everything that actually moves buyers — SEO, content, social, email, lead follow-up — arrives afterwards as separate retainers, separate invoices, sometimes separate vendors. Each line item is somebody’s job. The whole funnel is nobody’s.
It shows up most clearly in what happens after launch. On the project model, a site is finished the day it ships and then slowly goes stale, because every change costs something and has to be requested. Communities sell out and the page still says available. A plan changes and the copy does not. The site you paid the most for is the one nobody touches.
There is usually a second reason it stays that way. Builder sites in this category tend to run on a proprietary platform — the content system, the inventory and lot data, the floor-plan tools, the interactive maps — sold by and available only from the agency that built it. That is a reasonable thing for an agency to build. It also means the work you have paid for over the years is not portable, and the quiet cost of staying is that leaving later gets more expensive, not less. Worth knowing which of your assets you could actually walk out with.
Put everything on one platform and the handoffs disappear. Your site, your content, your emails and your social read from the same data — the same communities, the same plans, the same inventory. When a quick move-in hits the market, the community page updates, the email goes out, the post ships, and the lead lands with the right salesperson the same day. AI agents do that volume every week; human strategists set the plan, hold the brand line, and give the final yes. Creo is a Georgia company, and we build for people who sell homes the way you do — locally, on reputation, one buyer at a time.
Included, or extra
The same list of work, bought two different ways.
| Line of work | Specialist builder agency | Creo |
|---|---|---|
| Website design and build | Project fee, quoted per proposal | Included |
| Hosting and platform | Separate monthly fee | Included |
| Search engine optimisation | Separate monthly retainer | Included |
| Blog and page content | Separate retainer, or per-article | Included |
| Social media management | Separate retainer | Included |
| Email marketing | Separate retainer | Included |
| MLS / IDX listing feed | Add-on module, often a per-feed fee | Included |
| Lead capture and routing | Often a third-party CRM you buy | Included |
| Ongoing site improvement | Change requests, billed as they come | Included |
Describes how specialist builder agencies conventionally structure their offering, not any one firm’s terms. Yours may differ — worth checking your own contract.
What this usually costs
Most firms in this niche quote by proposal, but a few publish. One of the larger builder-website specialists lists $25,000 to $120,000+ for a builder site. Another publishes a $3,000-a-month floor for marketing services, with typical clients between $3,000 and $10,000 a month — separate from the build. Across the industry, the NAHB’s 2024 construction-cost survey puts builder marketing at 0.8% of a home’s sale price, roughly $5,300 per home at last year’s average.
We are not going to put a number next to those without knowing what you build. Tell us, and you will have ours on the first call.
Builders who consolidate onto Creo typically cut what they spend on their digital marketing by about half — and that is before counting the retainers they stop paying separately for SEO, content and social.
Set against the published figures above, half is the conservative end of it.
A builder site, built and run on Creo
Winchester Homes launched at the end of April. Communities, floorplans, move-in-ready inventory, the buyer portal, the blog, the social — one platform, one team.
Roughly seventeen a week — none of which needed a change request, a quote, or a place in somebody’s queue. On the project model, most of those updates simply would not have happened.
The inventory is the part builders feel first. Winchester’s available homes come straight off their MLS feed — each listing carries its MLS number and listing agent, and the homes they built themselves are flagged as their own. Buyers filter by neighbourhood, status and bedrooms without leaving the site, and nobody on the team retypes a price or pulls a sold home down by hand.
We were quoted more for a website alone than we now pay for the site, the SEO, the blog, and the social put together. And the site actually keeps getting better instead of sitting there.
Deployment count measured in Creo on 18 July 2026, since launch on 29 April. Screenshots of the live site, published with Winchester Homes’ permission.
Questions builders ask
What does switching actually involve?
Honestly: it is a rebuild, not an export. Proprietary builder platforms do not hand your pages, plan data or interactive tools over in a portable format, so anyone telling you it is a simple migration is guessing. The difference is who does that work and what it costs you. We rebuild the site on Creo — pages, communities, floor plans, photography — on a private preview link while your current site stays live, and that rebuild is part of what you are already paying for rather than a second project fee. You review, we adjust, and when you say go, we point your domain at the new site. No dark period, nothing for your team to project-manage.
Do we keep our domain and our content?
Yes. Your domain stays yours — we point it at the new site when you approve, and it keeps working the whole way through. Your content comes with you: plans, photos, community pages, blog posts. Switching platforms does not mean starting your web presence over.
How long does it take?
Weeks, not months. AI agents do the heavy lifting of the rebuild — the part that makes traditional redesigns drag — while your current site keeps running. Your part is a review pass and a yes.
What happens to our SEO rankings?
Your rankings live on your domain and your content, and both move with you. We redirect every old URL to its new page so the authority you have built carries over, and search engines re-crawl pages they already know. We also add the structured, AI-readable layer most builder sites are missing.
What does it cost?
Less than you would expect, and it is one number rather than a build fee plus three or four retainers. Pricing depends on how many communities and plans you run, so tell us what you build and we will put a real figure in front of you on the first call — no discovery process required to get it.
Who does the work day to day?
AI agents carry the volume: drafting content and email, keeping social moving, watching search performance, and capturing and routing every lead as it lands. Human strategists own the judgment — the plan, the voice, and the final yes before anything ships. Creo is a Georgia company; when you want a person, you get one.
See what it would cost for your company
Tell us what you build and where you build it. A strategist in Georgia reads every message and comes back with a real number — no discovery process required.